Salesforce Marketing Cloud
About the platform and benefits from integration
Salesforce Marketing Cloud is an enterprise-class platform designed for marketing automation and multi-channel customer relationship management. By connecting it with SerwerSMS, you gain a direct and reliable communication channel. SMS dispatch from Salesforce Marketing Cloud reaches your recipients within seconds and achieves open rates exceeding 97%. This dedicated SMS integration allows you to fully automate notifications, personalize messages in real time, and effectively build customer loyalty, driving higher performance for your mobile marketing strategy.
Core functionalities
- Dedicated Journey Builder activity: Easily drag and drop the SMS action (Journey Builder Activity) directly into your automated workflows.
- Dynamic message personalization: Automatically insert customer attributes and unique promotional codes directly from your data extensions (Data Extensions).
- Automated and bulk campaigns: Run multi-step campaigns, recurring reminders, and transactional single-send notifications.
- Priority Flash messages: Send high-priority SMS alerts that appear directly on the recipient's mobile screen.
- URL shortening and tracking: Built-in option to shorten links within your SMS text to save character limits.
- Delivery reporting (DLR): Bi-directional status synchronization between SerwerSMS and Salesforce for full delivery tracking.
How to use the integration?
Connecting both systems is straightforward and relies on a secure API integration. For complete, step-by-step instructions on setting up and configuring the module, please refer to our detailed integration guide.
